Commercial

It is not likely that the stores we all love to visit and browse through will disappear completely. These so-called, brick-and-mortar stores offer a tactile and social experience that many people consider entertainment in itself. However, there is a rising number of completely online businesses, as well as businesses that combine the brick-and-mortar experience with the online experience. These combination businesses have been dubbed, click-and-mortar.

Online stores run the gamut of purchasing experiences. Some remain online catalogs that still require their customers to order via phone or “snail mail.” Others are complete online stores that accept online payment via the various available e-commerce options (See Online Payment).

Exemplar sites go so far as enabling customers to see the products in different colors, rotate them for more thorough inspection, or construct their ideal item by choosing from options that build their product online before their eyes.